Public service pitch on paulsfriends.com; full CRM at my.paulsfriends.com. Below: where the directory becomes a real network instead of just a contact list.
High-leverage scope expansions ordered by impact-to-effort ratio.
Quarterly in-person + virtual events for paid members. Real value, real retention.
A "I'll introduce you to relevant people in my network" paid service. Higher-ticket layer.
Printed directory once a year for paid members. Membership artifact.
AI builders, real estate operators, Austin restaurateurs, etc. Each a curated subset.
paulsfriends.com is the pitch. Make the value-prop obvious in 3 seconds.
my.paulsfriends.com (the CRM) needs the visual signature of the rest of the network.
A clean print-ready template for the annual directory.
"Here's how membership helped X" stories. Anonymized if needed.
How to use the network well. Sets expectations.
Public end-of-year piece on what the network did this year.
Copy any prompt into Claude. Replace bracketed placeholders before running. Framework follows the Opus 4.7 guide at claude.wholetech.com/prompting/.
<context> [Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.] </context> <instructions> Write a 1,000-word "Why Paul's Friends" essay that's not generic networking copy — specific people, specific intros, specific outcomes. </instructions> <constraints> - No preamble. Lead with the strongest claim. - Cite at least one external source per major claim. - Match the site's editorial voice. - Year-anchor any title that could date. </constraints> <output_format> H1, lede paragraph, 4-6 H2 sections, short conclusion. </output_format>
<context> [Describe the site's current scope and the specific gap this prompt targets — replace with site-specific context before running.] </context> <instructions> For [NICHE: AI builders / RE operators / Austin restaurateurs], write the landing page explaining the sub-directory and what kinds of intros happen here. </instructions> <constraints> - No preamble. Lead with the strongest claim. - Cite at least one external source per major claim. - Match the site's editorial voice. - Year-anchor any title that could date. </constraints> <output_format> H1, lede paragraph, 4-6 H2 sections, short conclusion. </output_format>
<context> [Replace with the specific topic, source material, and current angle before running.] </context> <instructions> Given the member, their goal, and the actual outcome, write the 600-word case study. </instructions> <constraints> - Voice: site's house style (read 2-3 existing pieces if needed). - 600-900 words unless the format specifies otherwise. - No filler, no preamble. </constraints>
<context> [Replace with the specific topic, source material, and current angle before running.] </context> <instructions> For an upcoming event, write the 400-word invite: who's coming, what we'll do, what attendees take away. </instructions> <constraints> - Voice: site's house style (read 2-3 existing pieces if needed). - 600-900 words unless the format specifies otherwise. - No filler, no preamble. </constraints>
Print is the moat. People who get the book renew.
Negotiate group-rate access to AI/RE/Austin conferences for members.
Members opt in to mentor or be mentored in 6-month cycles. Free service that delivers real value.